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Think Strategically – This is always best shown through examples of previous brand experiences and new ideas you can bring to the company you are applying to. You past experiences will come through in your answers below. You also need to spend some time thinking about what new ideas you can offer that will help the company with its existing strategies. Have Experience in Digital – Take a close look at brands social media presence. Make sure you know which sites they have profiles on, which ones they don't and what type of content they post etc. This last one is important. Technology has changed the world of marketing dramatically. It's no longer good enough to make a television commercial and issue a press release. In fact, experience with traditional media is now a much smaller part of a Marketing Managers job description. Today your list of skills needs to include experience with social media, search, video, conversions and analytics and how they all integrate into the overall marketing mix.
This question will help clarify the actual depth of knowledge and understanding of an applicant. They should be able to name a few specialized tools that are used when implementing online marketing services such as SEO or PPC. What to look for in an answer: Ability to identify and explain specific online marketing tools Willingness to learn new marketing tools Experience with each service Example: "I have had experience utilizing Google Analytics, Google Trends, Google Keyword Planner and the Keywords Explorer tool by ahrefs for multiple SEO campaigns. " Have you ever worked with ad remarketing, and can you explain why it's important to implement this strategy into a marketing campaign? An applicant's ability to answer this question will identify their understanding of either one or both major remarketing strategies that are used to send targeted ads to individuals who previously interacted with the content marketing supplied by a business, whether they were using Facebook or individual websites within the Google Display Network.
You won't always be asked about this type of experience directly. This is why you need to make sure you use lots of examples of your digital experience when you are developing your answers to the behavioral interview questions below. Behavioral Job Interview Questions for Marketing Managers: Planning / Organizational Skills and Project Management – Tell us about a marketing project in which you had to coordinate and manage a diverse team of people. Attention to Detail – Have you ever discovered a mistake that was overlooked by everyone else? How did you find this? What was the result? Goal Setting & Achievement – Describe a time where you ensured that others keep focused on short, medium or long term brand objectives and goals? Is there anything you did to keep them focused? How did this turn out? Communication and Presentation Skills – Describe a marketing activity where you have needed to use many different tactics or techniques to overcome objections or obstacles? Problem Solving – What's the most challenging marketing strategy problem that you've encountered?